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It is amazing to see that, despite the pandemic, the average UK house price ended the year 7.3% up on the previous year (Source: Nationwide). And there is still a lot of heat in the market - with record property portal activity on Boxing Day being 70.5% up on last year! (Source: Zoopla). You might expect that tougher Covid-related restrictions and our formal departure from Europe at the end of last month would have seriously damaged the property market, yet the opposite seems to be true.

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Estate Agency is currently experiencing a time of great change as a result of innovations in customer service coupled with the use of some exciting new technologies.

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“Moving House” may be the term we commonly use, but moving HOME is surely a better description for one of life’s more stressful experiences. Few changes, other than a relationship, can stir such emotions.

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Many estate agents will flatter you and promote themselves by claiming that they’ll get you the “highest price in the shortest possible time”. This is easy to say, but not so easy for most agents to justify or indeed deliver! Effective property sales involve a combination of great presentation, attractive pricing and effective marketing along with a host of other techniques that facilitate a successful sale.

 

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The sale of property is one thing that has not been curtailed during the second lockdown and, as estate agents we have been busier than ever. And we expect this to continue long into the Christmas/New Year season, as there’s a lot of catching up to do for some very keen buyers.

 

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