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However, it appears as though this isn’t the case across the industry, as recent studies indicate:

A recent study suggests property listed with virtual tours are selling fast

The review was undertaken by Giraffe360, and their review suggests 59% of all property listed with a virtual tour have received an offer, or are listed as sold subject to contract. However, they also suggest only 4% of all homes listed for sale have a virtual tour on offer.

Mikus Opelts, Giraffe360 CEO, commented: “Virtual tours are a powerful marketing tool that bridges the gap between the limited insight available from an initial property listing and the physical viewing itself. They can dramatically streamline the viewing process as potential buyers can really get a good feel of the property and if it’s right for them, before embarking on a viewing in person. Hardly surprising then, that homes with a virtual viewing within their online listing are in high demand, but despite this, adoption by the property sector remains low. As technology has advanced, the quality, ease and affordability of implementing virtual viewings have also improved and with home sellers now expectant of the very best exposure for their home, there’s no excuse for agents not to offer these additional services as part and parcel of their proposition.”

Bad photographs also impact property deals

The same company also looked into the impact bad photographs have on the property market, and they found the following main points:

·         93% of property buyers insisting online photos were an important factor

·         93% of home buyers said good photos were vital in creating a positive first impression of a home

·         94% of respondents said they would be more inclined to arrange a viewing for a property that was promoted with good photos and interactive elements

·         78% of buyers said they would be far less likely to arrange a viewing for a property that had bad photographs, or which didn’t offer interactive elements

Mikus Opelts, also said; “The current market is incredibly competitive and with stock levels remaining insufficient, buyers are falling over themselves to secure a purchase. But that doesn’t mean the basic foundations are no longer important when it comes to presenting your home on the market. In fact, a poorly presented property listing can still deter buyers from viewing your property and those that do may even reduce their offer as a result. The repercussions aren't just refined to those looking to sell and, in this day, and age, any agents producing smartphone photos to showcase their latest stock are really shooting themselves in the foot. Doing so creates an aura of unprofessionalism and poor service and with the advancements in technology available in today’s market, there’s no excuse.”

Contact Fraser Reeves for all your Newton-le-Willows property needs

As local agents in Newton-le-Willows, we are keen to support vendors, buyers and landlords in the area as best we can. We offer an extensive range of services, aimed at helping you make your next move with confidence.

If you would like to arrange a property valuation, or discuss your property options, please call Fraser Reeves on 01925 222555.